🪶 Northbest Distributors’ Rebrand: A Fresh Identity for a Proud Indigenous Business
A freshly rebranded truck features Northbest Distributors new logo.
Northbest Distributors Unveils New Brand Identity: Honouring Heritage, Embracing the Future
Northbest Distributors is proud to announce a bold new chapter in our story: the launch of our refreshed brand identity, including a new logo, on October 20, 2025. This rebranding marks more than a visual update—it’s a reflection of our growth, our values, and our commitment to serving the North with excellence.
A Legacy of Service in the North
Since 1999, Northbest Distributors has been a trusted partner for restaurants, institutions, mining camps, and remote communities across the Northwest Territories. Our reputation for reliability, quality, and deep understanding of northern logistics has made us a cornerstone of the region’s food supply chain. In 2023, we joined the Det’on Cho Group of Companies, becoming a 100% Indigenous-owned business and gaining the strength and reach of one of the North’s most respected organizations.
The Meaning Behind the New Logo
Our new logo is more than a fresh look—it’s a symbol of who we are and where we’re headed. At its heart is the eagle head, a direct reference to Det’on Cho, which means “Big Eagle” in the local Indigenous language. The eagle represents vision, leadership, and a deep connection to the land and people of the North. This powerful symbol honours our roots and the communities we serve.
The logo also features a road, representing our core mission: reliable delivery. As we expand our services and roll out a new online ordering system, the road signifies our commitment to reaching every corner of the North, no matter how remote. It’s a promise of timely, dependable service—values that have defined Northbest for over two decades.
Why Rebrand Now?
The rebranding comes at a pivotal time. With the support of Det’on Cho, Northbest is investing in new technology, expanding our delivery network, and enhancing our customer experience. The new online ordering system will make it easier than ever for clients to access our full range of wholesale food products, from fresh produce and meats to dry goods and household essentials.
This transformation is about more than business growth. It’s about deepening our relationships with industry partners, supporting local communities, and creating new opportunities for northern residents. Our new brand identity reflects our pride in being a northern, Indigenous-owned company—and our ambition to set new standards for service and reliability in the region.
Looking Ahead
As we unveil our new logo and brand, we remain focused on what matters most: delivering high-quality products, supporting our clients’ success, and strengthening the North’s food supply chain. Whether you’re a mining executive seeking a reliable partner, a local business owner, or a community member, Northbest Distributors is here to serve you—now with a renewed sense of purpose and possibility.
We invite you to explore our new look at www.northbestdistributors.ca and discover how Northbest is evolving to meet the needs of the North, today and into the future.